14 – 15 March 2019

thestudio, Manchester

Session type:

Session duration:
60 minutes

Presented by:

Jesmond Allen

Freelance UX Consultant

About this Tutorial

Task models are a simple, yet incredibly powerful, design tool. I’ll talk about getting started with task modelling, and how a task model can influence design.

I’ll include practical examples from the world of e-commerce and look at some common interface problems that can be attributed to poor task modelling. I’ll also look at the psychology behind task models and show why they matter so much to designing effective services and interaction flows.

About the Speaker

Jesmond Allen has more than 20 years' experience as a design leader and UX specialist. She is a freelance user experience consultant, helping clients shape their digital strategy and build design teams.

Previously, she was Head of UX at Bristol consultancy cxpartners. Jesmond is co-author of the practical UX manual, Smashing UX: Foundations for Designing Online User Experiences. She has a passion for evidence-based design and loves the innovation and excellence that putting people at the heart of the design process produces.


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