14 – 15 March 2019

thestudio, Manchester

Session type:

Session duration:
55 minutes

Presented by:

Llara Geddes

User Conversion

Olivia Gruetter

User Conversion

About this Workshop

At User Conversion, siloed hypothesis ideation was creating inefficiency and stopping us from generating the best, most creative ideas. So we changed our ways of working to create collaborative ideation sessions.

Come along to this tutorial, where we'll take you through some of what didn't work well for us in the past and what is working well now. We’ll work through an example ideation session so you can come away with practical ideation processes and tools.

Please be advised this session will run approximately 10 minutes into lunch.

About the Speakers

Llara Geddes

Llara Geddes is Head of UX at Manchester-based optimisation consultancy User Conversion. She grew up at schuh (14 years!), working in stores and customer service, before moving into marketing and social media.

Via some work on basic user flows and PowerPoint wireframes, she fell into UX - a happy accident. She spent 4 years in agency-side UX in Edinburgh and Manchester, before moving in-house to be Head of UX at online cosmetics retailer Beauty Bay. In 2018, Llara returned to agency to join the User Conversion team.

Llara firmly believes in UX living throughout an organisation, taking in every part of the end customer journey (on- and offline) and considering internal users. She's also a believer in looking laterally to find talent within an organisation and is a supporter of promoting women and young people in tech. She's a STEM ambassador and a volunteer organiser with Ladies that UX Manchester.


Olivia Gruetter

Liv is a recent graduate who is new to the UX world, with a keen interest in UX research and design. She has completed dissertations using both quantitative (undergrad) and qualitative (master's) methods. Her master's dissertation focused on researching and designing an online health clinic web application from the medical professionals' perspective through qualitative methods such as focus groups, interviews and think alouds.

In her current role, she is developing and refining her skills in user research, including screen recordings, interviews, remote user testing and A/B testing, as well as developing her skills in methods such as sketching, wire-framing and design.

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