14 – 15 March 2019

thestudio, Manchester

Session type:

Session duration:
150 minutes

Presented by:

Ramy Nassar

Freelance Designer

About this Tutorial

Advanced technologies like AI, blockchain and voice assistants are dramatically changing how users interact with digital systems - but how are designers adapting their practices to create solutions that best work with these technologies?

This presentation will explore what's required with respect to a change in the landscape of design skills. It will offer tools and steps designers can take in order to think differently about how solutions are designed to ultimately create meaning and value for users.

About the Speaker

Ramy is a Canadian engineer, designer and maker. He leads strategy and design teams, working directly with end users to create innovative and differentiated customer experiences based on user insights and advanced data analytics. He combines practices from the worlds of design thinking and artificial intelligence to create intelligent digital solutions.

Ramy has worked with some of the world’s most influential brands including Apple, Nike and Air Canada. Most recently, Ramy built and led the Retail Innovation Lab for Mattel, working with brands such as Barbie, Hot Wheels and Fisher Price to create engaging new digital retail experiences - online and in stores.

When not working with brands and clients, Ramy teaches a postgraduate course in design thinking at McMaster University and sits on the advisory board for the Canadian Red Cross.


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