Margot Bloomstein draws on nearly 20 years of experience helping shape content strategy as a practice and industry by teaching workshops, speaking, and consulting for a range of institutions as the principal of Appropriate, Inc.
She is the author of Content Strategy at Work (2012) and a forthcoming guide for using content and design to foster trust. Margot’s work in message architecture-driven content strategy informs the communication of the American Montessori Society, crisis response at Harvard University, and cultural tourism in the state of Nevada. Her clients also include Fidelity, Lovehoney, Scholastic, Sallie Mae, Lindt and Sprüngli, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot is a popular speaker at conferences around the world. She also produces BrandSort, teaches in the content graduate program of FH Joanneum University in Graz, Austria, and advises Women Talk Design, a network of underrepresented speakers in design and adjacent industries.