15-16 March 2018

thestudio, Manchester

Implicit bias and assumptions/inclusion in user recruitment

Session type:
Lightning Talk

Session duration:
10 minutes

Presented by:

Jess Lewes

People for Research

About this Lightning Talk

After learning about the Implicit Association Test, a long-term research project based at Harvard University, I realised that this is something we need to consider as a constraint on our ability to be inclusive in our user recruitment for research.

Implicit bias can be introduced during any stage of the user recruitment process. During this lightning talk I intend to introduce the concept and the impact of this on how we are approaching our participant recruitment process. This is just the start of a conversation; eliminating implicit bias is a big (and perhaps impossible) challenge. Feedback will most definitely be welcome at the social evening.

About the Speaker

I have over 7 years’ experience recruiting people, over 4 years of which have been recruiting people for UX research and usability testing across a broad range of projects.

Name your user, and I can probably give you some kind of insight into the best way to approach your recruitment and a case study to explain how we have recruited something similar.

I'm currently looking for ways to improve expectations and promote the value of good user recruitment in the UX sector.


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