15-16 March 2018

thestudio, Manchester

Designing behaviour: a new toolset

Session type:

Session duration:
90 minutes

Presented by:

Lauren Kelly


About this Workshop

Behaviour is important.

Designing for behaviour can be tricky.

It’s tricky for one reason and one reason alone. Designers are human, and humans are never 100% aware of their own behaviour, as behaviour is controlled by our conscious and subconscious processes. It makes designing effective and long-lasting behaviour change difficult.

Behaviour change isn’t just about the larger scale, like encouraging people to save for retirement. It can also be used at the smaller scale to improve user experience. Things like automatically changing audio levels when you plug in headphones to protect people’s hearing to a healthy eating app that prompts you when it detects your location is near a McDonalds.

At Dura, we design for long-lasting behaviour change - in businesses, service design and UX design. In this workshop, we will share some of the internal tools we use to unpack people’s behaviours, design interventions and create better and more effective design solutions.

This is a practical, hands-on session where we will teach you our process for designing for behaviour and give you some take-home resources to use with your teams afterwards.

Key takeaways

Learn how to design lasting behaviour change in your business, systems or product by:

  • discussing different factors that influence human behaviour and how these can affect your design choices
  • mapping behaviour chains
  • exploring different brainstorming techniques that incorporate behaviour
  • using our behavioural prompt cards: you can take these home and use with your teams on your next project
  • evaluating ideas against a behavioural checklist

About the Speaker

Lauren is a design psychologist and founder of Behavioural Insights and UX studio, Dura. We harness the power of the way people think and act to craft the best solutions for our clients.

Lauren has worked with the likes of Microsoft, British Biathlon and the British Government Equalities Office.


See the full programme

full programme