About this Case Study
What will it take for the NHS website to become people’s preferred first port of call to understand, manage and take control of their health? A new information architecture for one. Described as the most important transformation challenge in the public sector today, nhs.uk is one of the UK’s largest, most complex websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone.
Sophie is leading the team creating a new information architecture for nhs.uk. One that, if we get it right, will provide a solid platform for all patient-facing digital health services for the next decade.
Get a glimpse of how we’re starting to tackle this massive challenge, combining traditional IA methods with service design thinking and innovative data analysis techniques to deliver a large-scale IA for almost every health topic imaginable.
About the Speaker
Sophie helps organisations deliver better services to customers by putting user needs at the heart of their digital strategy.
Currently the Transition Strategy Lead at NHS Digital leading the team redesigning the information architecture of nhs.uk, she has over 15 years' experience working with multi-disciplinary teams on strategic digital content, design and development projects. She's led ambitious user research and discovery programmes, defined digital strategies for major public and third-sector organisations, and built high-performing teams able to deliver high-quality user-centred digital services at pace.
Previously Sophie’s worked for, among others, Public Health England, Department for Work and Pensions, the National Trust, Land Registry, Bristol City Council, the University of Surrey, Jisc and the Office for National Statistics, and world-leading experience design agencies CX Partners and Nomensa