The words we use and the tone we take are part of the user experience from the moment someone follows a link or looks at a search result. But how do we use that to help our organisations?
Sarah Richards says that on digital platforms, we have 3 seconds to get someone’s attention - and 5 to keep it. So how do we do that? Through compelling content on- and offline, Sarah will take us through examples she has worked on from governments around the world and non-profits here in the UK. She’ll explain why some of the most simple things can have the biggest impact.
About the Speaker
Sarah owns the Content Design Centre, a small agency providing training and consulting in content strategy and content design for organisations around the world.
Sarah spent 10 years working in digital government, ending as Head of Content Design for the UK Government Digital Service. There she created and developed content design as a discipline for the GOV.UK website and has authored Content Design, a book for anyone interested in creating user-centred content.