15-16 March 2018

thestudio, Manchester

How to design without content

Session type:

Session duration:
90 minutes

Presented by:

Charles Burdett


About this Tutorial

This session delves into how to effectively extract what problem your client's website is trying to solve. I will discuss different types of workshops and how they can be used to extract the business and user needs of a website. These workshops are one step in the process of building a clear picture of what each section of a website is trying to do. It is a highly effective way of keeping your client and stakeholders on the same page, and in agreement early on in the process.

I will also go into detail about the Jobs to Be Done (JTBD) framework and how it's an extremely effective tool for clients, designers and developers to build products that keep users front of mind, whilst focusing on the specific jobs a page needs to be 'employed' to complete, and what benefit that has to the user.

The next part of the session will go into building a content hierarchy, working off the back of the JTBD - this is the order of content that helps satisfy the jobs to be done and makes the page work. This document, when created properly, acts as a brief for what content is required to effectively do the job. It's at this point collaboration with SEO specialists becomes invaluable, as embedding best practice SEO early on helps solidify a well-performing page.

The document also acts as a guiding wireframe to how the page structure will look. Working in a mobile-first way, thinking about content at this point also forces the client to consider quantity of content, as well as quality of content (what is this content's purpose in relation to the jobs to be done?).

This amalgamation into one document becomes a north star for each page that can be referenced by stakeholders, developers, designers, content creators and SEO specialists - and gets everyone working together to make web pages that work.

I'll briefly go into next steps, which are entering the visual design and development stage using Atomic Design methodology.

About the Speaker

Charles Burdett is a Senior UX Designer at the BBC. Previousy at Code Computerlove, he has worked with Chester Zoo, Center Parcs, ASDA and Tonik Energy.

Charles is an advocate for human-centred design and is always looking out for processes that improve his craft. His most notable piece of work was The Higher Lower Game, a fully responsive web game/app that reached number one in the App Store.

When Charles isn’t designing, he is animating nonsense on YouTube.


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