About this Case Study
Many modern digital teams have established a strong process and culture of continuous delivery across their core products, which has led to an increased use of designers, engineers, product managers, etc.
From here, through solid design research and optimisation through measurable results, teams are able to reach the envious position of 'continuous improvement' - but there's a catch...
While everyone is busy improving existing customer experiences, they can find themselves in the classic 'innovator’s dilemma', where they do not have yet have the ability to focus attention onto risky, potentially market-shifting ideas - or a method by which to prioritise the implementation of audience-facing services in these areas ahead of better understood alternatives.
Tom will describe his work with Co-op, BBC, NHS and many more to show how solid process, comms and governance can lead to continuous improvement and innovation without everything grinding to a halt.
About the Speaker
Tom is Design Director at Code Computerlove, having spent 4 years previously working as a creative director and later executive product manager for the BBC. In all of his roles, Tom has focused on making digital experiences that work beautifully for the people that need them.
Tom has over 15 years’ experience running design-led projects, gaining a detailed understanding of the business goals and then working with multidisciplinary teams to deliver human-centred products that solve business problems.
He is interested in helping teams solve problems or try new things using design thinking, creative facilitation and user research. He will share practical tips on how to deliver excellent design solutions that help people to interact with your product or service.