15-16 March 2018

thestudio, Manchester

UX & AI: creating the interactive experience

Session type:
Case Study

Session duration:
60 minutes

Presented by:

Neil Sahota

IBM Watson Group

About this Case Study

AI solutions are starting to reshape how human-computer interaction works. Already, machines can understand slang/idiom/jargon, read body language and make jokes. Coupled with an ever-increasing need for personalised experiences, there is a unique opportunity to rethink how we approach the user experience.

However, this is easier said than done. Many people struggle with where to begin with AI, let alone the user experience. This session will provide a reusable framework to give people the tools they need to understand how AI can be used, and more importantly, how it can fuel a new level of user experience.

This session will use my own personal experience in the AI space (working with 100s of companies) of how UX has evolved with AI in web, mobile, and social applications as well as robot design and interaction. It will focus on concrete topics rather than abstract concepts to make it real for participants. By the end of the session, you will have the foundational tools to start applying AI technology into your UX work.

About the Speaker

Neil Sahota (萨冠军) is an IBM Master Inventor and World Wide Business Development Leader in the IBM Watson Group. With over 15 years of experience in business, he works with clients and business partners to create next-generation products/solutions powered by Watson. His experience spans business strategy, new product development, revenue optimisation, process improvement, and business and system integration. He has worked in multiple industries including healthcare, life sciences, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication and government.

Neil is one of the few IBMers selected for IBM's Corporate Service Corps leadership programme, which pairs leaders with NGOs to perform community-driven economic development projects. For his assignment, Neil lived and worked in Ningbo, China where he partnered with Chinese corporate CEOs to create a leadership development programme.


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