The future of usability testing: a cognitive and behavioural science approach to UX

A 45 minute Case Study by:

Conor Ward

British Gas

About this Case Study

Usability testing used to be expensive, irregular and a mystical dark art hidden behind two-way mirrors with tasty pastries and chunky, soon-to-be-ignored ring-bound reports.

These days it's rapid, focused, often and much more transparent and accessible. What does the future hold for this invaluable behavioural science tool?

In this session I share how we built our usability lab at British Gas and continue to improve it. I'll share some tips and tricks we have learned along the way, the cognitive science approach we have taken for innovative testing around new areas like VUI and some new methods on the horizon for the future of behavioural science based UX research.

About the Speaker

Conor is Head of UX & Design at British Gas, the UK’s biggest energy supplier, serving around 12 million homes. He has 17+ years' experience working in the creative industries and in the past he has worked for agencies and clients including Adobe, Canon, Cisco, DKNY, Engine, Freeview, FullSIX, Mastercard, Ogilvy One dnx, Sainsbury’s, Vodafone and Virgin.

His passion is user centred design (UCD) and his current favourite UCD quote is “if you don’t talk to your users, how do you know how to talk to your users?”

Conor is originally from Ireland, is an ex-professional musician and likes crisps just a bit too much.