Field Research at the speed of business

A 60 minute Tutorial by:

Paul Sherman

Kent State University / ShermanUX

About this Tutorial

Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.

If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.

You'll be provided with an overview of how to advocate for, carry out and drive organisational decision-making with field research. There will be tangible takeaways, including:

  • a field research project planner
  • data collection document
  • sample visit profile

About the Speaker

Paul Sherman has worked in user experience since the days of dial-up. He is the founder of ShermanUX, a user experience research and design consultancy. He has conducted user research, usability testing and UX design for mobile, web and desktop in many domains including accounting; banking; e-commerce; financial planning and portfolio management; healthcare; mobile gaming; mobile device hardware and software; network, server and cloud application security; tax preparation; and travel, among others. He also creates and teaches graduate courses in user experience research and design at Kent State University, where is he an assistant professor.

During the 2000s he was Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the UI and workflow for Peachtree Accounting and several other business management desktop and web-based products. He was also a user-centered design manager at Intuit. In the 1990s he was a member of technical staff at Lucent Technologies. Paul received his PhD in 1997 from the University of Texas, Austin.