The joy of mental models

A 60 minute Workshop by:

Bonny Colville-Hyde

Immediate Media

About this Workshop

Mental models are very useful visualisations of the detailed processes audiences go through when completing tasks. They are created using evidence not assumptions, so they make excellent tools to use with stakeholder teams to identify opportunities and areas of weakness compared to competitors.

This workshop introduces the basic techniques and processes you'll need to start producing your own mental models. We'll go through what a mental model is, and how it can help focus ideas and bring your audience group's behaviour and motivations to life. Working in small groups, you will get the opportunity to make a basic mental model, which we can use to explore presentation methods and competitor benchmarking.

About the Speaker

Bonny is a UX specialist with over a decade of experience making digital things better for people. She recently switched to the role of product manager and looks after Immediate Media's portfolio of sports and special interest websites. She enjoys the process of taking messy information and translating it into understandable actions.


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