Leading change and making it stick is easily one of the most difficult design challenges you can take on. That challenge is even more daunting if you’ve not got the job title and sense of authority to go with it.
But what if this turned out to be an advantageous position? A position from which you’re able to affect real change?
This talk will explore the concept of the ‘design field trip’ as a way to lead your design team on a journey of discovery as it seeks to grow, improve and understand the changes it could make to have the biggest positive impact on how your organisation values design.
This talk will be useful for anyone involved with the design of products and services, but it’ll focus on the potential that you have within your design team to lead by example, regardless of your position.
You’ll leave with an in-depth understanding of how to help improve your team as well as a practical step-by-step guide to heading out on your own design field trip adventure.
Jonny leads the design community of practice (aka the “Design Guild”) at Redgate Software in Cambridge.
As a product and user experience designer, he’s spent the best part of 10 years helping teams discover, design and build enterprise software and consumer IoT products that aren’t just usable, but valuable.
If you want to see him get all animated, ask him about design leadership and the importance of design as a strategic component of innovation.