Oak and Morrow / Beam Labs
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Jeroen van Geel is founder and creative director of the strategic design studio Oak & Morrow and the co-founder of Beam Labs.
He has helped push forward many innovative projects, ranging from the automated passport control systems at Schiphol Airport to a next generation car configurator and the smart projector Beam.
Jeroen spends 25% of his time on so-called Dream Projects, with the goal to bring back a bit of wonder into the world. Even if it’s just for himself.