UX, psychology and the power of 100

A 45 minute Tutorial by:

Joe Leech

About this Tutorial

What do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night's sleep have to do with digital product design?

Humans only have limited mental capacity and no-one is ever operating at 100%.

We are all influenced by the world around us and by how our minds work. As designers we need to be able to understand this and design for it.

The power of 100 is a powerful way to understand the modern world we are designing for. How your website or app will be used in real life and to design for how people live their lives today.

Combining psychology theory and the latest in UX techniques, the power of 100 is a modern design framework that matches the complex world we and our users live in.

After all, a designer who doesn’t understand psychology is going to be no more successful than an architect who doesn’t understand physics.

About the Speaker

Joe Leech, UX Consultant

@MrJoe - Joe to his friends - is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience.

A recovering neuroscientist, who then had a spell as an elementary school teacher, Joe started his UX career 13 years ago. He has worked with organisations like Disney, Raspberry Pi, giffgaff and Marriott.


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