"The user testing has been taken out of scope. It's too expensive/takes too long/we can't see the value in it".
Over the years I've found that user testing is often one of the first things ruled out of a project's scope. This tends to be due to varying factors - but mainly perceived expense or a lack of understanding from clients and/or client servicing.
That said, I've also been fortunate enough to work with organisations that, given a thorough understanding of the benefits, have bought into user testing on both large and small scales. I've also worked to help our client servicing teams understand the scope and benefits of user testing to help them sell it better.
I'll share my experiences of where user testing has worked well and how it was sold in, as well as some insights on the scaled offerings we have at amaze. I'll also cover bringing internal client facing teams on board, helping them sell the benefits of user testing and identify the best opportunities to offer the service.
Llara is a UX consultant at Manchester-based amaze. A proud Scanc (Scottish-Mancunian), she previously worked in UX at both Tayburn and Whitespace in Edinburgh.
Llara has been in the field for around 5 years, coming to the industry by happy accident, via marketing and social media. She has spent time both client and agency side and worked with clients in the UK and US across a range of industries, including financial services, retail, government, FMCG, FTSE100 and media.
Llara was a delegate on 2015's TRC Media Special Edition for the advancement of women in digital, and is a STEM ambassador.