To help us get the best out of this tricky research method, Caroline will describe the Survey Octopus, a friendly creature that helps her to tackle all the issues that may lie between ""what we want to ask"" and ""who we want to ask"", and a solid, reliable number that can be used to make decisions.
Along the way, we'll encounter the key concept in survey methodology: Total Survey Error, and the various types of error that can affect your survey.
"Surveys are probably the research method that is most used in general, but UX practitioners often avoid them due to the complications and because we see so many bad surveys.
This talk introduces the challenging concept of Total Survey Error (TSE), a combination of validity, measurement error, processing error, coverage error, sampling error, non-response error and adjustment error.
By using the Survey Octopus, attendees get to know about all the choices that affect TSE but without having to get their heads around all the jargon all at once.
Caroline will also include the idea of the ‘Light Touch’ survey, a shorter, simpler type of survey that fits better into the iterative / Agile processes that most of us are now using in our design and development work.
Caroline Jarrett is a user researcher and forms specialist. She helps organisations to make their forms easier to fill in, and to make business processes more effective.
She helps teams to:
Her book "Surveys that work" will be published by Rosenfeld Media in summer 2016.