The web has gotten fat and slow. The average web page is now a bloated 2.2MB and takes over 5 seconds to load (longer on mobile). Why? Designers have taken the prevalence of fast broadband as an excuse to load up web experiences with large image carousels, intricate sharing widgets, and oodles of video. However, data-intensive design frills come with substantial but unaccounted costs.
This tutorial will explain how we can battle page bloat and improve user satisfaction, increase conversion and revenue, improve sustainability and ensure inclusivity.
We will take a break mid-way through the session to meet some speed benchmarking tools and do our own speed tests.
James has been obsessing over web performance since his days as a front-end coder optimising JPEGs for 28k modems. Now a UX designer, James tackles the problem of the slow web through the lenses of content strategy, information architecture, and interaction design. The front-end coding still comes in handy, though.
Based in New Hampshire, James is a design director at MadPow.com , an experience design agency known for its work in the financial, education, and healthcare spaces.
He is also the organiser of his own performance and environment event, Sustainable UX (Feb 9th, 2016)