31 March - 1 April 2016

Saïd Business School, Oxford, UK

Emotional interfaces

Tammie Lister Automattic

Session type: Tutorial
Session duration: 45 minutes

About this Tutorial

Emotional design isn’t just about cute mascots, adorable logos and animated showcases. The real connection happens when you look at even the smallest interaction. From an impatient button to a eager input field, emotion is a powerful thing we can use to connect to users.

In this talk I’ll explore why emotion is important in every part of the experience and how you can create emotional interfaces.

About the Speaker

Tammie works at Automattic, the company behind WordPress.com.

She has a varied background including psychology, design, front end development and user experience.

She is a contributor to WordPress and passionate about Open Source.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.