31 March - 1 April 2016

Saïd Business School, Oxford, UK

Empathy and experiments: how to amplify your UX with data

Simrita Shaheed Atlassian

Session type: Case Study
Session duration: 45 minutes

About this Case Study

In UX, iterating designs based on research drives much of our progress towards a better experience for users. This method has parallels with product growth teams - who adopt a quick quantitative feedback loop, doing only what is necessary to validate an idea in-product, to quickly find ideas that grow a customer base. So, what are the opportunities when User Experience and Growth teams work together?

Using stories of recent successes (and failures) on projects between Atlassian’s in-house Growth and UX teams, we’ll discuss how to form and follow through on this working relationship to create a better user experience. We will talk about some of the wins that came from feeding UX insights and principles into brainstorming and running experiments, and how joining forces has helped to create a more compelling case for product development on both sides. By adding a deeper understanding of people and their behaviour to experimental data, we've been able to bring to life the user needs behind a successful experiment, leading product teams to further opportunities. And, quickly showing the potential impact of UX findings through experiments helps to create a captive audience for these learnings.

Finally we’ll share the joint UX and Growth toolkit we assembled to show how UX and Growth teams can work together.

About the Speaker

Simi is a UX researcher working on Confluence at Atlassian. She’s passionate about helping to improve the things people use everyday, and has pursued this by working on projects ranging from improving music and video services to making a weather platform for farmers in Lima more intuitive. Making the move from London to Sydney, and the hop from agency to client side, she’s taking advantage of the new opportunities to collaborate with teams of diverse skills.

Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.