Understanding your users can seem a daunting and expensive process. We will show how to successfully turn your knowledge and user data into affordable personas that allow your users to be placed at the heart of product decisions throughout the development process and beyond.
We will discuss how and when to use methods for utilising internal knowledge, gathering user data, creating proto-personas and full personas, as well as how to go about successfully embedding these within your organisation using a variety of mediums.
Rachel is Lead User Experience Consultant at The UX Agency. She manages the User Research team to deliver great user experiences for highly complex and challenging interfaces for large global clients. She has previously led the UX team at Sophos and the UX effort within the ELT division at Oxford University Press.
Following a degree in Human Cybernetics, Rachel worked as a developer for a time before pursuing a UX career in which she has been leading UX projects over the past decade. She relishes finding the right techniques to use on challenging projects, has enjoyed consulting for a wide range of clients in industries including aviation & automotive, education, finance, publishing, chemical & energy, retail and gaming.