31 March - 1 April 2016

Saïd Business School, Oxford, UK

Taking the pain out of explaining.

Adrian Warman IBM UK

Session type: Tutorial
Session duration: 45 minutes

About this Tutorial

So you're a UX professional. You want to create the best possible experience for your customer. You have all the tools you need to hand. Your post-it pads are prepared. Your sharpies are sharp. Everything is ready.

And that's when the cold, damp grip of fear really hits...

You're going to have to talk to developers.

UX and development objectives share a great deal - they are about creating the best possible end result. Yet the different expectations and approaches can all too easily lead to confusion and a less-than-ideal outcome.

In this tutorial, we will explore some of the problems and perceptions - from both sides of the divide - and see what steps we might take to bridge the gap.

The tutorial is equally suitable for UX and development specialists. It will include short and simple, but effective, practical tasks to illustrate key points:

  • Teamwork
  • Feedback
  • Context awareness and switching
  • Crossing the language barrier
  • Agreeing on the experience

About the Speaker

Adrian has been with IBM for fifteen years, and works as an Information Development lead for Cloud Data Services.

This means he gets to work with all sorts of cool stuff, like applications and mobile tools, and write about them, too.

Before joining IBM, he worked in the telecommunications and retail banking sectors. He began his career as a University Lecturer, researching Information Systems and Computer Security. He maintains active links with universities, and is a Visiting Fellow at Bournemouth University.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.