So you're a UX professional. You want to create the best possible experience for your customer. You have all the tools you need to hand. Your post-it pads are prepared. Your sharpies are sharp. Everything is ready.
And that's when the cold, damp grip of fear really hits...
You're going to have to talk to developers.
UX and development objectives share a great deal - they are about creating the best possible end result. Yet the different expectations and approaches can all too easily lead to confusion and a less-than-ideal outcome.
In this tutorial, we will explore some of the problems and perceptions - from both sides of the divide - and see what steps we might take to bridge the gap.
The tutorial is equally suitable for UX and development specialists. It will include short and simple, but effective, practical tasks to illustrate key points:
Adrian has been with IBM for fifteen years, and works as an Information Development lead for Cloud Data Services.
This means he gets to work with all sorts of cool stuff, like applications and mobile tools, and write about them, too.
Before joining IBM, he worked in the telecommunications and retail banking sectors. He began his career as a University Lecturer, researching Information Systems and Computer Security. He maintains active links with universities, and is a Visiting Fellow at Bournemouth University.