Jack Josephy, one of Webcredible's senior UX Designers, will be examining the psychology and cognitive decision-making behind great User Experience and Design.
Jack will be examining and explaining how to create design and UX experiences which prompt human behaviour, optimal response and cognition which inspires customer persuasion and delivers the right solution.
Jack is a dab hand at running strategy, research and design based projects. He specialises in taking something ill-defined, like a business problem or unmet user need, and going through a user-centred design process to whittle it down into something real and measurable.
He loves making changes based on evidence and seeing the improvements and impact on his clients. At Webcredible, Jack has worked on projects for Museum of London, Funky Pigeon and Equiniti.
Before joining Webcredible Jack honed his skills at other agencies, working on projects for brands such as TK Maxx, M&S Bank and Pfizer.
He holds an MSc in Human-Centred Computer Systems and a BA in Philosophy and Cognitive Science, both from the University of Sussex.