31 March - 1 April 2016

Saïd Business School, Oxford, UK

Psychological persuasion in design

Jack Josephy Webcredible

Session type: Tutorial
Session duration: 60 minutes

About this Tutorial

Jack Josephy, one of Webcredible's senior UX Designers, will be examining the psychology and cognitive decision-making behind great User Experience and Design.

Jack will be examining and explaining how to create design and UX experiences which prompt human behaviour, optimal response and cognition which inspires customer persuasion and delivers the right solution.

About the Speaker

Jack is a dab hand at running strategy, research and design based projects. He specialises in taking something ill-defined, like a business problem or unmet user need, and going through a user-centred design process to whittle it down into something real and measurable.

He loves making changes based on evidence and seeing the improvements and impact on his clients. At Webcredible, Jack has worked on projects for Museum of London, Funky Pigeon and Equiniti.

Before joining Webcredible Jack honed his skills at other agencies, working on projects for brands such as TK Maxx, M&S Bank and Pfizer.

He holds an MSc in Human-Centred Computer Systems and a BA in Philosophy and Cognitive Science, both from the University of Sussex.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.