31 March - 1 April 2016

Saïd Business School, Oxford, UK

Catching Rainbows with Porcupines

Sarah Plant White October
Stephen Thomas White October

Session type: Case Study
Session duration: 45 minutes

About this Case Study

A look at the fundamental challenges facing UX and design when faced with an iterative build process and the various techniques that can be used to alleviate the seemingly impossible.

In this talk we will look at:

  • The tensions that can exist between agile approaches and design methods
  • Rapid and practical design techniques to complement an iterative build
  • How to approach and break down large projects to get the most from your design process
  • Working with pm's and the rest of the team to understand more about the project needs

About the Speakers

Sarah Plant

A Web Designer at White October, Sarah has experience designing websites and apps from the discovery phase, personas, user story mapping, wireframes, user-experience, user-testing and design.

She enjoys working closely with the clients, understanding the problems they are trying to solve and how that meets the user’s expectations.

Sarah has recently written about Designing in Sprint & the challenges involved with balancing an agile workflow, strong UX design & content strategy.

Shortlisted in November for the SheSays Industry Award, where she was recognised for her involvement with Digital Oxford and Glug Oxford, Sarah is an advocate for raising awareness about the creative and tech scene in Oxford.


Stephen Thomas

Stephen Thomas is a digital project manager and certified scrum master at the award-winning digital agency White October. He has a passion for all things digital and understanding successful team dynamics. He’s spoken at various events including DPM:UK and DPM Summit 2015. He cofounded the Oxford meetup DOPM and The Big DO one day learning event. You can find out more about what goes on inside his head at dubaussi.uk


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.