31 March - 1 April 2016

Saïd Business School, Oxford, UK

Beyond Usable: Mapping Emotion to Experience

Kelly Goto Goto Media

Session type: Session
Session duration: 60 minutes

Video of session

About this Session

Session information to be confirmed

About the Speaker

After more than 20 years on the digital frontier, Kelly knows user experience as well or better than anybody. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people, and how to better shape that meaning. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic that’s been translated into 22 languages so far.

Kelly currently heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer’s world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways.

As a motivational and educational speaker, Kelly’s contagious enthusiasm and keen insights have galvanized audiences around the world. Bizzabo recently named her to its list of 100 Speakers Who Should Be Seen More at Tech Conferences.

Kelly travels from San Francisco, CA. And when she’s not tethered to her laptop or dreaming up the next big thing, Kelly enjoys hiking in the mountains and hanging at the beach with her husband and two hilarious, brilliant daughters.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.