31 March - 1 April 2016

Saïd Business School, Oxford, UK

About the Organisers

Who We Are

The conference is a collaboration between the team behind the UX Oxford Meetup group, and Software Acumen Limited, a small team of specialist software events organisers operating in Cambridge since 2004.

Software Acumen also organise free and paid-for local evening events and support other events in the East of England under the Software East banner.

Software East has hosted a huge range of speakers from intimate sessions for niche software professionals to much larger talks by notable speakers including Scott Guthrie (@scottgu) of Microsoft and Adrian Cockcroft of Netflix, and Dr Hermann Hauser (@HermannHauser).

Our Philosophy

Our aim is to provide Great events rather than Big events. We want our participants to enjoy a learning experience that is second to none.

We pride ourselves on being user focussed, designing then refining all our events to ensure our participants want to come back every year.

While quality and value for money are key imperatives, it’s important to us to ensure everyone involved with a Software Acumen event feels they have the opportunity to achieve their goals in joining our conferences.

Some other things we do



What participants say about our other events:

Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.


The information for this talk hasn't yet been confirmed.