31 March - 1 April 2016

Saïd Business School, Oxford, UK

UX Strategy: The Intersection of UX Design and Business Strategy

Jaime Levy University of Southern California / O'Reilly Media Author

Session type: Tutorial
Session duration: 180 minutes

About this Tutorial

User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first, before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.

When building a digital product you need to learn as much as you can about the competition. That’s why conducting market research and analysis is a crucial component of business strategy. You want to know what's out there, what's worked, and what hasn't. This requires firsthand knowledge of the good and bad user experiences and business models provided by your competitors. If done thoroughly, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models.

Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises. We’ll practice with a made-up value proposition of an online product so that you can learn the steps you need to take for informing strategic UX-centric decision-making.

You’ll learn:

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data about both UX and business-centric attributes
  • How to conduct a methodical analysis so that you can take a stance on the opportunity space
  • How to turn your insights into killer user experiences with innovative business models that make for a unique product

Bring a laptop if you can or be okay with teaming up in small groups.

About the Speaker

Jaime Levy is an author, college professor and User Experience consultant based in Los Angeles, California.

Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was just published by O'Reilly Media.

Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions.

She also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia and LinkedIn.

jaimerlevy

Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.


Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of service design techniques. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.

Hands-On

Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.

Tutorial

A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.

Workshop

An in-depth working session on a specific topic. May include paper presentations.

Lightning Talks

Short talks (max 10 minutes) on almost any topic.

TBC

The information for this talk hasn't yet been confirmed.

×
×